The common understanding between marketers is that there is a significant overlap of followers when dealing with influencers from the same niche. But there are ways to avoid it and get more value for your budget.
Join our second episode of the podcast to understand what is Audience Efficiency and what to demand from your platform provider in that aspect
The following topics are part of this episode:
- What is the audience efficiency term
- How to measure it
- What is audience overlap and how to avoid it
- What are Sleeping, Silent and Active followers and which one of them is the only one that matters