Step up your influencer marketing game
- Case Studies
I’m a Millennial Marketing student who watched the Fyre Festival unfold on social media. Here are the five things I learned.
Influencer Marketing is still a new and evolving marketing strategy. However, old questions are resurfacing, and further questions are presenting themselves after the Fyre Festival Documentaries on Netflix and Hulu were released earlier this month. Marketers are questioning their future investments in influence marketing, but it is important to note that this event took place […]
The growth in the use of influencer marketing has a lot of brands clambering to secure good relationships with these powerful individuals. However, succeeding with influencer marketing means taking a strategic approach. You need to analyze the right data surrounding each influencer and their reach so that you can determine the right one to pursue. […]
As influencer marketing continues to reshape the way brands interact with their audiences, it’s important to consider how these campaigns are measured. Proper monitoring of influencer marketing efforts will help determine which tactics are working and which are not, making it easier for marketing professionals to build a more effective strategy for their companies. However, […]
As we proceed further into the information age, it’s becoming less and less popular to just “go with your gut.” We see it everywhere. In sports, scouts and coaches are constantly using data to help them evaluate players and determine match-ups. In government, politicians are collecting and using information about voters to help them write […]
Influencer marketing is becoming a more and more attractive way of boosting your brand, but how you can be sure your campaign goes the way you want? There are a number of factors to take into consideration. By incorporating these tips into your next campaign, you can be sure it ends up a success. 1) […]
Influencer marketing is a powerful way to reach your target audiences. Influencers have spent years building up trust with their audience, and are therefore rather successful at influencing their actions. Hence the term “influencer.” Brands all over the world are jumping on this exciting opportunity to market themselves. And as more and more people jump […]
Are you trying to figure out which influencer marketplace is the best for you? Don’t worry, we get it – it’s far from an easy choice. In fact, with dozens of different platforms currently live on the market, making a choice is difficult. With customers growing ever-wiser to old-school sales tactics and putting up barriers […]
Influencer Marketing is all over the marketing world today. But what is it really? Why marketers must have it as part of their toolbox? What’s the difference between sponsors, ambassadors, celebrities advertising and influencers? Why this marketing tool works so good in today’s markets? Listen to our episode about why influencer marketing is so important to […]
The common understanding between marketers is that there is a significant overlap of followers when dealing with influencers from the same niche. But there are ways to avoid it and get more value for your budget. Join our second episode of the podcast to understand what is Audience Efficiency and what to demand from your platform […]
The influencer marketing world is exciting and erupting. It all starts with finding the right influencer to match your brand. But how to find them? Who’s the “right” influencer? Manually or automatically? In this first episode we go and explain the challenges with finding influencers and how to use tools to ease the work and make sure […]
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How many influencers do you currently have?
We have plenty of high-quality influencers in every niche that’s relevant to you. If we’re missing a specific niche or influencer type, trust us, we’ll find them for you fast! We have access to top talent and are constantly scouting, vetting and adding the right influencers to our database.
Do you have influencers in niches than other e-sports and video games?
Right now those are our 2 most popular niches and the demand for these Influencers are the greatest, so we are focusing our energy on building our database of influencers with an emphasis on these niches. However, we are always looking to improve our platform and if you’re in need of additional niches let us know – we’ll find them fast!
Will you stand behind your numbers? What if we see different ones?
We are proud to be the first platform to measure the TRUE ROI of Influencer Marketing campaigns, as well as many other KPIs. We’ve worked hard creating a proprietary, sophisticated technology meant specifically to meet the needs of this emerging medium. If you happen to see other numbers – please let us know and we’ll check any discrepancies.
As an agency, can I define different roles? Can I put “firewalls” or screens between different clients of mine?
Our system is very competent when it comes to roles and permissions. You can define various roles for various groups and maintain the strict confidentiality of each client.
Who can see my data and campaigns?
Only the people within your company that you choose to grant permission to. We only use anonymized data for statistics and improving our system – we never divulge any sensitive client data to any third party.
Which payment methods do you use?
We adhere to the same standards as the top marketplaces (such as eBay, UpWork, Fiverr and more) therefore we support wire transfers, credit cards, PayPal, and more. If you have a preferred method of payout, let us know and we’ll see how we can integrate it.
I really love what you have, can you help me migrate all of my influencers and current campaigns to your system?
Absolutely! In no time at all, we can help you move all campaigns and influencers – seamlessly and effortlessly. Your influencers will thank you for it – trust us!
Will other marketers see my influencers?
Generally, once an influencer is on our platform, they are visible to all of our clients. However, if you wish, you can make certain influencers that you referred to our marketplace visible only to you for limited periods of time.
What is the difference in the workflow between your platform and other platforms?
WOW Influence is a comprehensive all-in-one solution for scouting, managing, and measuring of Influencer Marketing campaigns – making it simple, effective, and scalable.
With WOW Influence:
- Find – Find the right influencers for each campaign based on multiple filters: location, demographics, performance metrics, Influencer type, campaign type etc.
- Engage – Engage with influencers the right way: define the deal type (predefined, auction, ad hoc customized offer, etc.), communicate in one place, use clear contracts to prevent misunderstandings down the road, define specific compensation and terms etc.
- Allocate – Allocate budget optimally based on our “smart” system – which influencer, what channels, what target audiences, audience efficiency, overlapping audiences and even unique verticals you might not be aware of.
- Manage – Run the campaign and get ongoing performance indicators and metrics to optimize results
- Measure – After the campaign ends, review results, approve end terms, and learn how to improve performance for the next campaign.
- Pay – Easy disbursement of payments directly to influencers in one transaction upon successful completion of the campaign.
- Optimize – Sharing insights on influencers with other team members saves time and effort scouting for future campaigns, increasing ROI each time
All of this on a user-friendly interface with a feature-rich system that’s fully integratable with in-house campaign management systems allowing powerful scalability. No other system on the market today can provide an end-to-end, robust solution like WOW Influence can, especially for the measurement of True ROI which nobody currently provides.
What social channels do you support?
Our goal is to provide as many integrations to as many social networks as possible. Right now we support Facebook, YouTube, Instagram, Twitter, and Twitch. Many more will be coming soon so stay tuned.
Do you support advertising agencies?
Of course we do! There are unique elements for advertising agencies like multiple users, collaboration between team members and many more. The WOW Influence system is built to make ad agencies work easier and more efficiently. This is what we had in mind when building it and we kept our word. If you are part of an ad agency, just sign up and get ready to feel the WOW!
How do I set up my account?
Your Current System
I’m already using another platform. Why should I work with your system?
We really appreciate your loyalty – and look forward to making you a loyal client of ours. Believe us – we want the best for you – and we’ve developed to best solution out there. Why should you settle for less than WOW? Give us a try – you’ll understand why!
Why don’t you provide a discovery engine? Other systems have it.
We found that the discovery engine is actually the simplest component of Influencer Marketing campaigns – instead, we chose to focus on other more important elements that can truly contribute to the success of your campaigns. If you aren’t finding the Influencers you need – let us know and we’ll find them fast. If you find influencers somewhere else – we can easily help you onboard them – they’ll love you for it!
In addition, you need to remember that not all influencers are the same. There are many influencers out there with FAKE follower bots, sleepy followers that are not engaged, and more. We vet every influencer before we allow them to join our system. This is what makes our ecosystem so clean, efficient, and effective
What customers/brands/agencies are you already working with?
We could tell you but then we’d have to kill you 😉
Just kidding… We are working with some of the biggest brands out there – but just like we promise you to keep your data confidential – we’ve promised them the same. We don’t believe in name dropping – we want you to experience the WOW for yourself.
Pricing & Money
How can you claim to save me so much headcount and costs?
The workflow becomes much more efficient when everything is happening on one system. That includes everything you need to run and manage campaigns (from scouting, to engaging, to tracking, to measuring) – this cuts out the need for multiple people working on multiple programs saving you headcount, time and subscription fees for multiple programs.
What is the cost of using your system?
We have a pay per use model – it’s very fair because if you aren’t using it – you don’t pay! Only when you’re running an active campaign do you pay a certain percentage of the campaign budget, based on a tiered model of volume and size of your company.
Why do you charge so much?
We only charge when you are running a campaign which to us is a pretty fair deal. We bring a lot of value to our customers and don’t charge any subscription fees or hefty usage fees. If you aren’t running a campaign, you aren’t paying. Your success is our success!
Remember that we are a premium service for an underserved marketing tool. We are so confident in the value that we’ll bring to you that you will see the commission that we take as minor cut compared to your successful campaigns and the time and money we save you – not to mention the frustration we can get rid of!
Everyone charges based on a subscription model. Why do you take a % of the budget?
We believe pay for what you use and forging partnerships with our clients. If you’re not running an active campaign, why should we be charging you? On the other hand, if your campaigns are successful and we contributed to that – empowering you to run, manage and measure great influencer campaigns – shouldn’t we be compensated? That’s what true partnership is all about 🙂
Why do I need to deposit the amount before the campaign starts?
WOW Influence commits on your behalf to paying the influencers upon successful completion of the campaign. As we get to know you, see the volume of great campaigns you’re running and build mutual trust, we can discuss credit lines. Give it a try – you won’t regret it!
How secure is my money with you?
We use an internationally known Escrow service – it’s just as secure as it would be if you were closing on a house or establishing a trust for a family member.
Can I have a credit line?
Over time, once we’ve gotten to know you and built mutual trust, and see the volume of great campaigns you’re running, we are open to discussing credit lines.
What kind of support will I get?
Best in class support – we have 24/7 support available globally – we can help you with any need via email, chat, or phone.
Do you provide creative services?
We are a pure technology and platform provider. Brands that need additional strategic and operational help with their influencer marketing campaigns are encouraged to retain an influencer agency or the influencer team at their marketing agency. Talk to us for recommendations and referrals, we know lots of teams doing very high quality work.
Can you manage campaigns for me?
We built our solution as a Self-Service platform – we wanted to give you the freedom to manage your own campaigns with ease, making it an agile, affordable and seamless solution where you can maximize your ROI and take the wheel with ease.
What is so unique about your system?
Nobody knows how much work goes into being an Influencer except you…and us! It’s not just snaps, tweets, videos and pictures – it takes lots of work to grow your fan base and keeping them satisfied and wanting more.
But when it comes to getting gigs that pay you for your work, that’s a whole new level of pain. Finding the brands, dealing with contracts, legal mumbo-jumbo etc.
With WOW Influence you can:
- Create a dope profile that shows you at your best
- Find and be found by brands you vibe with
- Let us handle the legal stuff like contracts and payments – you’ve got enough to take care of
- Do what you do – let us do the rest: Measure ROI, generate reports, talk to the brands
- Get Paid – as soon as the gig is up – no wait, no stress
No Exclusivity – Yo – we don’t wanna marry you – just get you gigs. No commitment, no upfront fees, no mess.
Why do you need access to my social accounts?
One way WOW wants to make your life as an influencer easier is by removing the need to send your stats and results to your brand. Some brands require you to send data in specific formats only to reject them and have you send it again in a different way.
When you give us access to your accounts (don’t worry, legally, we won’t post or do anything other then extracting the data), we pull out the results and information for you and format, filter, and sort them to the way we know brands love to see them and you don’t have to do any of the hard work. Pretty great, huh?
How exactly do you save me time and headache?
For starters, our system makes it easier to connect you to the biggest and most relevant brands for you based on your profile and content. This allows you to sit back, relax, and let them come to you. Once, they do, they will contact you within the system to discuss and set terms, payment, content, creative and more. This removes the need for multiple email chains, dropboxes, and anything like that. During and after the campaign, we do the work of pulling out results and data and sending them directly to the brand you are working with. Finally, we collect payments and make the transfers so you get compensated as fast as possible and the hassle of dealing with the legal stuff is left to us! How’s that for a peaceful, synergetic workplace to be a part of?
Why do I need to do to strengthen my profile?
The stronger and richer the profile, the easier it is for relevant brands to find you and engage with you. Invest time into making your profile as full and unique as possible to enable you to get exposed to as many relevant brands as possible. The WOW platform also gives you an indication about the strength of your profile and what you can do to make it stronger.
What should I do about negative feedback?
Essentially, the brand is the one that provides the feedback and we try to be as objective as we can. If you got low feedback, feel free to talk to us about it, however, we recommend using it as constructive criticism to fix any mistakes you may have made and use it as motivation to to outperform and do an even better job on your next campaign. The good brands will understand these one-time low feedbacks and still want to work with you for the value and creativity you bring to their campaigns.
Can you assure me that I will get offers?
To get offers you need to highlight your strengths, continue to invest in your content and followers, and make sure you outperform when you do acquire a campaign. Another way to better your chances of being found and approached by the best brands is to put a good pricing in your predefined deals. Still, at the end of the day, the brands are the ones that choose whether or not they wish to work with you, so invest all of your skills into your profile, your content, your followers. If you do all of that you can sit tight, the campaigns are on their way.
What is the difference between a predefined deal and an auction?
One of our goals is to make your life and the brand’s life easier. One way is to give you the option to create a price list for your services. This is what we call a predefined deal. For instance, you can pre-define that one Facebook post costs $500.
An auction, on the other hand, is the ability of a brand, after they found you suitable for its campaign, approaching you and asking for a quote. This option gives you, the influencer, the flexibility to choose your price for the specific campaign they wish to run with you.
Our recommendation is to have both options selected in your profile. This will increase your chances of being hired for a campaign.
So can I really relax and chill and you do all the work?
Yes you can! We created the platform to mitigate the headache that comes with the process of being a part of a campaign. You still need to make sure you have a solid profile, and check the platform often to see new messages, respond to brands, and make sure you are doing your absolute best in the campaigns you commit to. All of the rest, like payments and reporting, is on us.
What if I want to contribute to some cause I believe in?
We strongly believe in giving back to the community by doing promotional campaigns for causes we believe in. This is why coming in one of the new releases of the WOW platform you will have the option to choose to do a campaign pro-bono! We are certain that these nonprofit organizations will be thrilled to work with an opinionated, creative leader such as yourself. Stay tuned.
I’m a brand ambassador. Can your system support multiple campaigns?
Yes it can. When we say that the system is scalable, this is one of the use cases we had in mind. As a brand ambassador, you will be able to sign once with the brand and run multiple campaigns with them incorporating all of the great features we have in place for a single campaign. The reporting feature would work especially well for managing multiple campaigns. If you are a brand ambassador, register and give us a shoutout and we will make sure you get what you need.
I’m a talent agency and manage many influencers. Can you support my needs?
The system is built to support a myriad of operations including giving you, a talent agency of many influencers, the ability to manage everything, or specific activities, for your influencers. You can manage their profiles in the WOW platform, set the pricing, sign on campaigns and manage reporting. ALL of the influencers from your agency can be managed in one single platform! If you manage a talent agency, give us a shoutout and we will guide you through everything you need to know to make the life of your customers, and your agency, easy.
It’s simple! Go to the “Influencer” page and click on the sign up button. Fill out all of the details and then check your inbox to verify your e-mail. Connect all of your social networks and follow the rest of the guidelines. Make sure your profile is as strong it can be to improve your chances of being adequately presented to the brand that wishes to work with you.
Why do you need to vet me?
We believe in a clean marketplace. This is why we vet both brands and influencers. On the influencer side, we want to make sure you are a real person, with real followers that are engaged and willing to listen to you. Don’t worry, if you are a legit influencer, you’ll be vetted very fast and be part of the great WOW ecosystem in no time.
Pricing & Money
How can I be sure I’ll get paid?
We make sure we get the money from the brands before start of the campaigns. Once we have the funds, you will get a green light to run the campaign. When it ends, and both sides agree that the campaign ended according to the definitions, the funds, minus our fees, will be transferred into your balance. If there is an issue, our Dispute Resolution team will work with you to sort it out.
Where can I get my payment?
For now, we support Paypal and wire transfers. Soon, more payment methods will be added.
How fast will I get paid?
You can request to withdraw all, or some, of the funds in your balance, and we will process this within 24 hours to be sent to your PayPal or bank account. If you choose to have it processed through your bank account, please allow up to 5 business days for the funds to be deposited.
What if the brand refuses to approve end of the campaign. What do I do?
Don’t worry. You can open a dispute, and WOW will act as a dispute resolution center. Assuming you did everything as requested, you have nothing to worry about.
What kind of support do I get?
Best in class support – we have 24/7 support available globally! Anything you need, we can assist via email, chat, or phone.
Can you help me create my creatives for the brand?
We believe that authenticity speaks very loud in this domain. This is why we think that you need to create your own content that resonates with your loyal followers. We do plan in the future to support you with more features that will make the content creation easier for you and the brand.
Yes, we’re proud to be part of the Innovation Nation!
Israel has produced some of the leading technologies, from thumb drives to Waze. Intel and Apple have large chunks of their R&D in Israel because they know that our tech talent is unsurpassed. We are proud to have captured some brilliant technological and creative minds for WOW.
WOW Influence is culturally and politically agnostic and we are happy to work with any client from any nationality, location, or religious background.