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Followers Demographics or Performance Stats? How to Choose Your Influencers

Follower Demographics or Performance Stats? How to Choose Your Influencers

The growth in the use of influencer marketing has a lot of brands clambering to secure good relationships with these powerful individuals. However, succeeding with influencer marketing means taking a strategic approach. You need to analyze the right data surrounding each influencer and their reach so that you can determine the right one to pursue. […]

Social Indicators and Business Indicators – What’s the Difference?

As influencer marketing continues to reshape the way brands interact with their audiences, it’s important to consider how these campaigns are measured. Proper monitoring of influencer marketing efforts will help determine which tactics are working and which are not, making it easier for marketing professionals to build a more effective strategy for their companies. However, […]

Data, Data, Data: Why Influencer Marketing Is More of A Science Than A Gut Feeling

Data, Data, Data: Why Influencer Marketing is More Science than Gut Feeling

As we proceed further into the information age, it’s becoming less and less popular to just “go with your gut.” We see it everywhere. In sports, scouts and coaches are constantly using data to help them evaluate players and determine match-ups. In government, politicians are collecting and using information about voters to help them write […]

7 Key Tips for Running a Successful Influencer Marketing Campaign

7 Key Tips for Running a Successful Influencer Marketing Campaign

Influencer marketing is becoming a more and more attractive way of boosting your brand, but how you can be sure your campaign goes the way you want? There are a number of factors to take into consideration.  By incorporating these tips into your next campaign, you can be sure it ends up a success. 1) […]

Short term influencer campaigns or long term ambassador contracts?

Influencer marketing is a powerful way to reach your target audiences. Influencers have spent years building up trust with their audience, and are therefore rather successful at influencing their actions. Hence the term “influencer.” Brands all over the world are jumping on this exciting opportunity to market themselves. And as more and more people jump […]

What to Look for in an Influencer Marketplace

Are you trying to figure out which influencer marketplace is the best for you? Don’t worry, we get it – it’s far from an easy choice. In fact, with dozens of different platforms currently live on the market, making a choice is difficult. With customers growing ever-wiser to old-school sales tactics and putting up barriers […]